Low Cost Internet Marketing

Many Internet marketers are just discovering that marketing with YouTube can bring lots of traffic and lots of sales. YouTube is by far the most popular of all the video sharing sites and was purchased by Google back in October of 2006 for a whopping $1.65 billion.

And although marketing with YouTube as a means of promoting business and capturing more sales is a great idea, what many Internet marketers don’t know is that video sharing sites like YouTube are a very good way to perform market research.

The search function on YouTube is very similar to the search function contained within a normal search engine. However, the search feature used by YouTube is much less sophisticated than the complex algorithms used by the search engines. This is really great news for video marketers because it means you can easily dominate the YouTube search results.

Before you submit your video you’ll need to do a little keyword research like you would if you were optimizing a page for the search engines. Once you have selected some keywords that you would like to target add some of the keywords to your video’s tags and title.

If you have done everything right, your video should be able to pull in some really nice traffic to you website. But the feedback you get from channel viewers can actually be just as important as getting traffic. Market feedback is a classic direct marketing technique that is achieved in real life by using costly things like polls and surveys.

Your videos actually give you the chance to pull in tons of market feedback without spending a dime on polls or surveys. Market feedback allows to get a more precise glimpse of exactly what is that your target market wants and how much they are willing to pay for it. This information is priceless.

You will frequently receive video comments that tell you whether or not your video was interesting or helpful. Many times you will receive negative comments that will tell what you did wrong. Except for the comment spam that you will inevitable receive, almost all of the comments you receive will be useful to you.

The most ideal comments are those that request additional videos. These comments are your target market telling you exactly what they want! Offline businesses pay a small fortune for this kind of information. YouTube users readily offer up this kind of information to Internet marketers at no charge.

Online videos are a truly fantastic way to promote your business and get more traffic without spending a great deal of money. But remember that your video submissions can actually help you improve your existing marketing strategy and develop new product ideas.

It’s an idea whose time has come - marketing with YouTube.

If you subscribe to a few Internet marketing newsletters, you no doubt were inundated this past week with sales pitches for Frank Kern’s Mass Control. It seemed as though just about anybody with a list gave you a sales pitch as to why you needed this product.

In some ways this is very disheartening because Mass Control was a high-end launch with a nearly $2,000 price tag.

While I would never doubt the quality of the product (and to be fair, most of the big gurus usually state in their marketing that if you can’t afford the product, don’t mortgage the house to get it), a big launch usually means the hype machine is in full swing. The sizzle is in the possibility that a product this expensive must be so good that it nearly guarantees your success. Of course, there is no guarantee, and the Mass Control launch, along with many big product launches in the past, plainly state this at the bottom of the sales page.

For people that are new to Internet marketing or have been around a while and have made a few bucks, you would be wiser to invest in something you are familiar with. Do you create your own info products? Imagine how many info products you could have created for $2,000? Are you an article marketer? Imagine how many articles you could have written for that money?

The point is, stay the course. Don’t get off track for promises of riches on the other side of the hill.

After putting it off for a couple years, I have finally gotten around to setting up a blog. I have set up and posted to niche blogs for a few years, but as far as having a blog with my personal views on Internet marketing, this is a first

One thing I’d like to invite you to do is click over to the main page of this site and sign up for my 10-part e-Course on how to start an Internet marketing business the Smart Way.

In the coming days I plan to write about who I am and, most importantly, why most of you have never heard of me (it’s a perfectly valid reason). There really is a Smart Way to market on the Internet and I plan to show you how without burning a hole in your pocket!

Take care,

Ed